Nutraceuticals
Portfolio architecture, ingredients, price ladder, pack economics, cross-sell and repeat purchase.
CONSUMER HEALTH & AMAZON
Specialist Amazon strategy for Consumer Health brands.
Nutraceuticals, Food Supplements, Medical Devices, Dermocosmetics, Healthcare Skincare and Wellness Products need more than a generic marketplace playbook.
Since 2017seller-side Amazon experience
Profitabilityeconomics before scale
EUmarket entry and European growth
Fabrizio SalvatiAmazon Growth Advisor · Consumer Health
SELLER SIDESpecialist sectors
Six categories, different Amazon dynamics.
The objective is not to apply the same playbook to every product, but to understand the demand, conversion, margin and repeat-purchase levers that matter in each segment.
Food Supplements
Ingredient/benefit demand, keyword clusters, listings, PPC and contribution margin.
Medical Devices
Positioning, information architecture, market entry, conversion and risk-aware claims.
Dermocosmetics
Premium positioning, routines, ingredient stories, A+ content, reviews and sustainable advertising.
Healthcare Skincare
Trust, education, proof points and repeat purchase for functional health-oriented skincare.
Wellness Products
Demand validation, bundle strategy, pricing and coherent, scalable line development.
Why specialisation matters
In Consumer Health, growth and risk must be read together.
Claims & trust
Content needs to convert without creating excessive promises or category-policy risk.
Economics
Pack size, price, fees, PPC and repeat purchase determine sustainability far more than topline revenue.
Portfolio
Hero products, variants, bundles and complements need to build brand logic rather than cannibalisation.
How I work
From validation to European growth.
Assess
Demand, competitors, pricing and category economics
Model
Contribution margin, break-even ACOS and stock
Position
Brand, claims, content architecture and conversion
Launch
PPC, inventory, ranking and KPIs
Scale
Repeat purchase, portfolio and EU marketplaces
Amazon Opportunity Assessment
Does your Consumer Health brand have a real Amazon opportunity?
Start with demand, economics and positioning before increasing investment.
✓Demand and competitor revenue signals
✓Pricing and contribution-margin scenarios
✓PPC pressure and launch requirements
✓Marketplace priorities and European scale