Enter Amazon
Validate demand, competition, pricing and margin before investing.
Amazon market entry · Europe
Make Amazon a profitable growth channel.
I help brands and manufacturers evaluate, launch and scale on Amazon, with a rigorous focus on demand, margins, advertising and European expansion.
20+years business experience
2017hands on Amazon seller
EUmulti market growth focus
Fabrizio SalvatiAmazon Business Consultant
SELLER SIDEWhere I create value
I can help if Amazon is a business decision, not an experiment.
The work starts before listings and ads: opportunity, economics, positioning and a route to scale.
Fix profitability
Understand where fees, PPC and operating choices are eroding contribution.
Scale a brand
Move from isolated sales to repeatable growth, clearer positioning and KPIs.
Expand in Europe
Prioritise marketplaces by opportunity, economics and operational complexity.
Working method
From opportunity to scalable execution.
A business first process designed to reduce avoidable mistakes and keep margin under control.
Validate
Market, demand, competitors, category economics and constraints.
Design
Business case, positioning, pricing, catalogue and launch architecture.
Execute
Listings, PPC, inventory, launch plan and KPI monitoring.
Expand
Improve contribution, defend rank and move into the next EU market.
Specialisations
Categories where strategy matters more.
Specific category dynamics, differentiated positioning and stronger economics are essential in competitive niches.
Food supplements
Category analysis, offer differentiation, pricing, listing architecture and scalable advertising.
Explore the strategy →
Pet products
Demand mapping, competitive positioning and repeat-purchase economics for pet niches.
Assess the opportunity →
Brand building & private label
Build an asset, not only a listing: product selection, margin model, positioning and processes designed to scale.
Build the business case →
Strategic services
Senior support across the Amazon growth cycle.
01
Market Entry & Opportunity
Demand, competition, pricing, category economics and best marketplace to enter first.
02
Profitability & Business Case
COGS, FBA fees, PPC, logistics and contribution translated into decision scenarios.
03
Launch Strategy
Positioning, pricing, inventory, listing architecture and measurable launch targets.
04
Advertising & Growth
PPC architecture, placements, ACOS/TACOS logic and ranking strategy.
05
Listing & Conversion
Keyword research, SEO, content hierarchy and conversion-focused page direction.
06
European Expansion
Marketplace-by-marketplace expansion prioritised by demand, margins and complexity.
What I measure before calling it “growth”.
DemandSearch & revenue signals
MarginContribution after ads
PPCACOS / TACOS efficiency
ScaleRepeatability across EU
Amazon Opportunity Assessment
Is your brand missing an Amazon opportunity?
Before opening an account or increasing spend, understand what the category can realistically support.
✓Existing demand and competitor revenue signals
✓Price architecture and realistic margin scenarios
✓Likely advertising intensity and launch requirements
✓Priority EU marketplaces and a 12 to 24 month scale path
Why Fabrizio
Business experience meets seller side execution.
More than twenty years of business and managerial experience, combined with hands on Amazon selling since 2017.
“I approach Amazon as a business, not as a set of tricks.”
✓Profitability first. Margins before vanity metrics.
✓Hands on FBA. Recommendations grounded in real marketplace execution.
✓Management mindset. Numbers, process and accountability.
✓European growth. Scale marketplace by marketplace.
Free resources
Practical guides for better Amazon decisions.
Three downloadable guides focused on the core specialisations.
Integratori su Amazon
Claims, pack economics, PPC and repeat purchase.
Go to resources →Prodotti PET su Amazon
Growth drivers, risks and decision checklist.
Go to resources →Brand Private Label
From validation to a more scalable and transferable business asset.
Go to resources →Before investing more in Amazon, quantify the opportunity.
Tell me what you sell and where you want to grow. We can start with a focused assessment of demand, economics and the best route to market.