Enter Amazon
Validate demand, competition, pricing and margin before investing.
Amazon Growth & Consumer Health · Europe
Make Amazon a profitable growth channel.
I help brands and manufacturers evaluate, launch and scale on Amazon with a rigorous focus on demand, margins and advertising, with specialist experience in Nutraceuticals, Food Supplements, Medical Devices, Dermocosmetics, Healthcare Skincare and Wellness Products.
20+years business experience
2017hands on Amazon seller
EUmulti market growth focus
Fabrizio SalvatiAmazon Business Consultant
SELLER SIDEWhere I create value
I can help if Amazon is a business decision, not an experiment.
The work starts before listings and ads: opportunity, economics, positioning and a route to scale.
Fix profitability
Understand where fees, PPC and operating choices are eroding contribution.
Scale a brand
Move from isolated sales to repeatable growth, clearer positioning and KPIs.
Expand in Europe
Prioritise marketplaces by opportunity, economics and operational complexity.
Working method
From opportunity to scalable execution.
A business first process designed to reduce avoidable mistakes and keep margin under control.
Validate
Market, demand, competitors, category economics and constraints.
Design
Business case, positioning, pricing, catalogue and launch architecture.
Execute
Listings, PPC, inventory, launch plan and KPI monitoring.
Expand
Improve contribution, defend rank and move into the next EU market.
Consumer Health expertise
Specialist Amazon experience across Consumer Health categories.
Since 2017 I have worked seller-side and as an advisor with a strategy and profitability-first approach. My specialist focus includes categories where demand, claims, trust, economics and compliance materially affect performance.
Nutraceuticals
Portfolio architecture, ingredients, positioning, pack economics, repeat purchase and European scale.
Food Supplements
Ingredient and benefit demand, keyword architecture, listings, PPC, margins and repeat purchase.
Medical Devices
Amazon market entry, information architecture, conversion, pricing and risk-aware claims and content.
Dermocosmetics
Premium positioning, routines, ingredient stories, conversion content and sustainable advertising.
Healthcare Skincare
Functional skincare: trust, education, proof points, reviews and repeat-purchase logic.
Wellness Products
Demand validation, bundles, pricing, cross-sell and coherent portfolio development.
Amazon Growth Advisor for Consumer Health BrandsStrategy and profitability before basic marketplace management.
Explore Consumer Health expertise →Strategic services
Senior support across the Amazon growth cycle.
01
Market Entry & Opportunity
Demand, competition, pricing, category economics and best marketplace to enter first.
02
Profitability & Business Case
COGS, FBA fees, PPC, logistics and contribution translated into decision scenarios.
03
Launch Strategy
Positioning, pricing, inventory, listing architecture and measurable launch targets.
04
Advertising & Growth
PPC architecture, placements, ACOS/TACOS logic and ranking strategy.
05
Listing & Conversion
Keyword research, SEO, content hierarchy and conversion-focused page direction.
06
European Expansion
Marketplace-by-marketplace expansion prioritised by demand, margins and complexity.
What I measure before calling it “growth”.
DemandSearch & revenue signals
MarginContribution after ads
PPCACOS / TACOS efficiency
ScaleRepeatability across EU
Amazon Opportunity Assessment
Is your brand missing an Amazon opportunity?
Before opening an account or increasing spend, understand what the category can realistically support.
✓Existing demand and competitor revenue signals
✓Price architecture and realistic margin scenarios
✓Likely advertising intensity and launch requirements
✓Priority EU marketplaces and a 12 to 24 month scale path
Specialist experience
Amazon as a business, with a distinctive Consumer Health focus.
I have sold directly on Amazon since 2017 and advise brands on strategy, profitability and growth. My specialist experience spans Nutraceuticals, Food Supplements, Medical Devices, Dermocosmetics, Healthcare Skincare and Wellness Products.
“Strategy, economics and positioning before marketplace tactics.”
✓Consumer Health focus. Specialist experience in categories where content, claims, trust and compliance matter.
✓Seller side since 2017. Recommendations grounded in economics, inventory, PPC and real execution.
✓Profitability first. Contribution margin, break-even ACOS and sustainability before vanity metrics.
✓European growth. Market entry and scale marketplace by marketplace, prioritised by data.
Free resources
Practical guides for better Amazon decisions.
Three downloadable guides focused on the core specialisations.
Integratori su Amazon
Claims, pack economics, PPC and repeat purchase.
Go to resources →Prodotti PET su Amazon
Growth drivers, risks and decision checklist.
Go to resources →Brand Private Label
From validation to a more scalable and transferable business asset.
Go to resources →Before investing more in Amazon, quantify the opportunity.
Tell me what you sell and where you want to grow. We can start with a focused assessment of demand, economics and the best route to market.